It seems like fans these days will do just about anything for some limited edition MacGuffin. Now I wonder would anyone here in the west do this or donate blood for something?
One of the reasons hard-core anime fans get so excited about limited-edition merchandise is because it’s not something just anyone can obtain simply by walking into a store and plunking down a wad of cash. No, if you want those rare items, you have to be willing to travel across Japan to attend special fan events, camp out overnight, and/or sprint to the sales venue before they sell out.
And now there’s a piece of anime merch that you have to be willing to bleed for.
Blood drives are common in major Japanese cities, with health organizations setting up donation stations inside downtown buildings and mobile units inside specially equipped buses that park in urban centers. Usually, you’re given a warm thank-you and some sugary snacks for sharing your hemoglobin, but on February 20 the Japanese Red Cross Society is sweetening the deal by giving people who donate blood a plastic file featuring an exclusive illustration of the characters from smash-hit idol anime Love Live! Sunshine!!